[New Feature] Split Testing Made for Ecommerce (and People Who Like Better Split Testing)

This video explains the concept of split testing using an ice cream shop analogy. It demonstrates how split testing can be used to test different customer journey elements to optimize conversions and revenue.

Drip is rolling out split testing like you’ve never seen before. If you’ve been running your online shop for a while, you’re probably pretty tuned into testing things. Which ad copy is getting more clicks? Which email subject lines get the most opens? Do people like the red button better than the brown button? (They definitely like the red button more.) All of these split tests help you fine-tune features across your website and marketing, but the results they provide aren’t as useful to you as they should be. You’re in the business of ecommerce, after all, and, when it comes down to it, you want to know what’s making more money. We’re stoked to announce that Drip is doing split testing justice with new Split Testing in Workflows. See how it’s different, what it can do, and how it’s changing the possibilities of split testing as you know it. Learn More At: https://www.drip.com/blog/news/split-testing-workflows-ecommerce