Hinge, the Dating App Designed to Be Deleted

This video humorously illustrates the Hinge dating app's goal of helping users find meaningful connections that lead to deleting the app. It uses a surreal animated character representing Hinge that is shown being shot by arrows and attacked by various elements, suggesting the difficulties of dating, before a couple finds each other and Hinge's mascot disappears.

Hinge is the dating app that's designed to be deleted. By bringing our app icon to life and having it die as couples hit it off, we’re letting the world know that we truly want to help our users find someone worth deleting the app for. Hinge is literally dying for you to find love. Sometimes, it's the everyday things that make you go, "Huh...I really like this person." From hanging out at the dog park to trips to the museum, watch Hingie, Hinge's new mascot, meet its end as new couples delete the app. Sign up for Hinge today: http://app.hinge.co