Buyer Journey On Pinterest with Erica Kokiw, PHD

Name: Buyer Journey On Pinterest with Erica Kokiw, PHD
Uploaded: 2026-05-27T04:43:12.501257+00:00
Channel: Pinterest Business
Description: This video features a woman speaking directly to the camera against a vibrant purple background, explaining how Pinterest is a valuable platform for brands to connect with consumers who have purchase intent. The video aims to highlight Pinterest's role in a condensed buyer journey.

Posted on May 27, 2026

BRANDING AWARENESS COMPANY CUSTOMER STORY LIVE ACTION BUSINESS WORK SHOPPING PLAINSPOKEN CASUAL INSPIRATIONAL ON-CAMERA NARRATOR 30 SEC

This video features a woman speaking directly to the camera against a vibrant purple background, explaining how Pinterest is a valuable platform for brands to connect with consumers who have purchase intent. The video aims to highlight Pinterest's role in a condensed buyer journey.

Hear from Erica Kokiw, PHD's President on how Pinterest condenses the buyer journey by connecting brands with consumers who are actively seeking inspiration and ready to make purchase decisions.